We realized that everyone is in this nostalgic mode right now-in the foods they miss and the fashions that are coming back, everywhere you look people are eager to get a taste of those simpler, sweeter days. When CRUMBS was in its heyday, we were juggling a hyper-growth business and being parents to two very young children, our kids are now teenagers and we have the time it takes to nurture a business. Even all these years later, so many of our fans still talk about the special times they celebrated with CRUMBS cupcakes. During the pandemic, we had time to think back and reflect on the business we built and how it really changed not only our lives, but so many others as well.
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